The Jiyo Parsi scheme is unique Central Sector Scheme for arresting the population decline of Parsi Community. The scheme was launched in 2013-14. The objective of the scheme is to reverse the declining trend of Parsi population by adopting a scientific protocol and structured interventions, stabilize their population and to increase the population of Parsis in India.. The scheme has three components-Medical Assistance, Health of Community and Advocacy. a) Medical Component: to provide financial assistance for medical treatment under standard medical protocol. b) Health of the Community: To motivate Parsi Couples to have more children, financial assistance would be available to couples to take care of their dependent elderly family members and children. c) Advocacy: Enhancing support for Parsi couples with infertility and family related concerns involve counseling sessions, outreach programmes i.e seminars, medical camps, publicity brochures, advocacy films etc. The utilization of social media networks for publicity to effectively reach eligible Parsi couples, ensuring access to the benefits of the scheme.
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